IMAGES measures men’s attitudes and practices – along with women’s opinions and reports of men’s practices – on a wide variety of topics related to gender equality.


The International Men and Gender Equality Survey (IMAGES) is one of the most comprehensive household studies ever carried out on men’s and women’s attitudes and practices on a wide variety of topics related to gender equality.


The data and conclusions generated from IMAGES have served as the foundation for the development of all of Equimundo’s major initiatives, and they have informed the design of numerous partner interventions to engage men in gender equality and the prevention of gender-based violence.


Results from IMAGES have informed national-level discussions and the development of new policies, including serving as an impetus for men’s health initiatives in Brazil, discussions with the Ministry of Health in Chile around engaging men in childbirth, and government support to the Young Men’s Initiative to promote non-violent conceptualizations of masculinity in Croatia and across the Balkans.

The International Men and Gender Equality Survey (IMAGES) is one of the most comprehensive studies ever on men’s and women’s practices and attitudes as they relate to gender norms, attitudes toward gender-equality policies, household dynamics including caregiving and men’s involvement as fathers, intimate partner violence, health, economic stress, and more. Equimundo and the International Center for Research on Women (ICRW) created and co-coordinate IMAGES.

As of 2018, IMAGES studies had been carried out in more than 27 countries around the world. Studies inspired by IMAGES, including the Partners for Prevention UN Multi-Country Study on Men and Violence, have been conducted in at least another 14 countries. Since 2009, household surveys were administered to more than 29,477 men and 17,566 women, ages 18 to 59, as part of IMAGES.

IMAGES data provides insights on men’s use of, and women’s experience of intimate partner violence, participation in caregiving, and men’s and women’s reactions to the global gender equality agenda, among other themes. The IMAGES questionnaire includes items from the World Health Organization multi-country study on violence against women, Demographic and Health Surveys, the Gender Equitable Men (GEM) Scale – a validated instrument to assess attitudes about gender that has been adapted and validated in household research in more than 20 countries – and other questions on men’s attitudes and practices related to gender equality.

The questionnaire has been adapted across contexts – while maintaining its core set of comparable questions – to ensure its cultural acceptability and relevance. In the case of high-violence, conflict, and post-conflict settings, the questionnaire includes additional items about the effects of conflict and displacement on gender relations. The quantitative survey is always carried out together with qualitative research to map masculinities, contextualize the survey results, or provide detailed life histories that illuminate key quantitative findings.

Results from IMAGES have been shared at numerous national and international meetings, and widely disseminated to promote policy changes to engage men and boys in gender equality. At the national level, IMAGES data has informed policy and action in a variety of ways, including inspiring men’s health initiatives in Brazil, starting discussions with the Ministry of Health in Chile around engaging men in childbirth, promoting new and progressive sexuality education policies in Croatia, and initiating sexual and gender-based violence prevention activities with men in eastern Democratic Republic of the Congo.

IMAGES has received recognition, support, and funding from numerous international organizations such as the World Bank, CARE, UN Women, UNFPA, UNDP, the Ford Foundation, International Development Research Center, DFID, SIDA, and NORAD. Additionally, the data and conclusions from IMAGES have been presented at seminars and events in more than 20 countries.

Reports and Publications

Findings from IMAGES have been shared through country and regional reports, overview and thematic multi-country reports, and journal articles. Presented below is a selection of these publications:

Overview Publications

IMAGES Online Repository

This digital resource is an open-access, organized, and searchable database of all questions ever asked in adaptations of IMAGES across the world. The website features resources for researchers, programmers, policymakers, and activists.

Evolving Men: Initial Results from the International Men and Gender Equality Survey (IMAGES)

This report focuses on the initial, comparative analysis of results from the men’s questionnaires across the six countries (Brazil, Chile, Croatia, India, Mexico, and Rwanda), with women’s reports on key variables.

Men who Care: A Multi-Country Qualitative Study of Men in Non-Traditional Caregiving Roles

This study presents the results of life history interviews with more than 80 men in 5 countries – all carrying out caregiving in the home or as a profession. These interviews provide key insights on the challenges to men taking on more equitable caregiving, as well as on how to encourage more men to take on equal roles in caregiving.

What Men Have To Do With It: Public Policies to Promote Gender Equality

This report presents a multi-country review and analysis of policies to engage men in achieving gender equality and reducing gender disparities in health and social welfare. The policy reviews conducted by partners in Brazil, Chile, India, Mexico and South Africa, with brief summaries on Norway and Tanzania, form the basis for the report.

Country-Specific Reports and Regional Reports:

Publications on Gender Attitudes

Measuring Gender Attitude: Using Gender-Equitable Men Scale (GEMS) in Various Socio-Cultural Settings

This report describes the development of the Gender Equitable Men (GEM) scale and the process of country-specific adaptation. It also highlights its relevance as a tool to measure gender inequity.

Measuring Attitudes toward Gender Norms among Young Men in Brazil: Development and Psychometric Evaluation of the GEM Scale

This report describes the development and psychometric evaluation of the Gender Equitable Men (GEM) scale, whereby scale items on gender norms related to sexual and reproductive health, sexual relations, violence, domestic work, and homophobia were designed and tested among young men in Brazil.

Pathways to Gender-Equitable Men: Findings from the International Men and Gender Equality Survey in Eight Countries

This article presents findings from IMAGES in eight low- and middle-income countries: Brazil, Chile, Mexico, India, Bosnia and Herzegovina, Croatia, Democratic Republic of Congo, and Rwanda. It provides a current picture of men’s attitudes about gender and gender equality, explores the determinants of equitable attitudes, and investigates the associations between equitable attitudes and relationship behaviors.

Publications on Violence

Engaging Men and Boys in Advancing Women’s Agency: Where We Stand and New Directions

This review explores the evidence base on the role of men and boys in advancing women’s agency. It examines the literature on gender norms and their influence on attitudes and behaviors, including men’s use of violence against women, and explores the benefits of gender equality and women’s agency for men. It presents results from IMAGES and outlines key knowledge gaps and directions for future research, policies, programming, and evaluation.

The Making of Sexual Violence: How Does a Boy Grow Up to Commit Rape?

This report presents an overview of five study sites of IMAGES, presents findings related to men’s self-reported perpetration of sexual violence, investigates seven domains of possible influences on men’s sexual violence perpetration, and provides actionable lessons and recommendations.

Bridges to Adulthood: Understanding the Lifelong Influence of Men’s Childhood Experiences of Violence

This report explores the prevalence and nature of violence against children, as well as its potential lifelong effects. Using IMAGES data from six countries (Brazil, Chile, Croatia, India, Mexico and Rwanda) the report expands understanding of these issues by examining data from low- and middle-income countries, by analyzing men’s reports of experiencing and perpetrating violence, and by examining broad categories of lifelong effects.

Working with Men and Boys to Prevent Gender-based Violence: Principles, Lessons Learned, and Ways Forward

This article examines the rationale for working with men and boys for gender equality; describes key findings from multi-country studies – including IMAGES – about the relationship between notions of masculinities and men’s gender-related practices; documents key principles guiding much gender equality work with men and boys; identifies emerging strategies and proposes key next steps.

Publications on Fatherhood and Caregiving

Global pathways to men’s caregiving: Mixed methods findings from the International Men and Gender Equality Survey and the Men Who Care study

This mixed method study explores which men are more involved in caregiving, and what childhood and adulthood factors influence their level of involvement.

State of the World’s Fathers

These reports provide periodic, data-driven snapshots of the state of men’s contributions to parenting and caregiving globally by addressing issues related to fatherhood that include: unpaid care work in the home; sexual and reproductive health and rights, and maternal, newborn and child health; men’s caregiving and violence against children and women; and child development.

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