Equimundo Honored by the City of Bogotá for Promoting Shared Responsibility for Care

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March 7, 2026, Bogotá, Colombia – Equimundo has received special recognition as part of the  “Sello de Igualdad” (Certificate of Equality) awards by the City of Bogotá in appreciation  of its contribution  and commitment to promoting gender equality and the redistribution of care work.

The recognition was presented by the Mayor of Bogotá during a public event organized by the Secretaría Distrital de la Mujer (SDMujer) as part of the city’s International Women’s Day (8M) ceremonies which brought together universities, women-led businesses and civil society organizations working to advance gender equality across the city.

Equimundo received special recognition alongside partners Plural and the Inter-American Development Bank (IDB) for supporting the Secretariat of Women in developing and piloting innovative methodologies aimed at challenging gender stereotypes and promoting shared responsibility for care among children and young people.

The collaboration is part of Bogotá’s broader city wide care system, which seeks to transform cultural norms surrounding unpaid care work and strengthen gender equality in everyday life. Through participatory, playful and reflective experiences, the initiative encourages young people to rethink how care is shared, and a vital act for life and societies, which can be practiced among boys, girls, and people of all genders in families, schools and communities.

“Through this collaboration we found that responsibility needs to be taught, modeled and motivated from a young age. This looks different between girls and boys, where girls are almost shunned for not contributing and leading care work (in families and schools) and often find it difficult to speak out and request for others to take on care activities, and where boys see the importance of care, yet there is not clear place or request for them to get involved. Care work has been feminised and through his ludic and experiential activities, we are building girl’s capacities to speak out, and boy’s ability to see their vital role in caring for others and societies. Care sustains societies and when it is shared, it can contribute to a more equitable and violence free world. We are honoured to have the opportunity to contribute to Bogota’s caring system with these innovations and look forward to more governments taking equitable care work seriously and building cities where care is at the heart of local policy ” Melissa Wong Oviedo, Equimundo’s Regional Technical Lead for Latin America and Caribbean. 

The project, developed jointly by Plural, IDB, Equimundo and SDMujer, focuses on shifting cultural and behavioral norms around unpaid care work (trabajos de cuidado no remunerados) and building greater awareness of the importance of care in society.

Under the umbrella concept “Re-bonito cuidar bonito,” – “Super nice, caring for others is nice” the initiative includes three participatory learning experiences tailored to different age groups in Bogotá.

Caleidoscopio Espacios Físicos is a mobile play-based installation designed for children aged 9 to 13 that encourages exploration and reflection on care and gender stereotypes through interactive games.

Ruta Caleidoscopio is a three session educational journey for adolescents aged 14 to 17 that invites participants to explore different “continents of care,” understand the importance of care in daily life and identify ways to share responsibilities more fairly.

Laboratorio de Soluciones Móvil is a challenge based learning experience for young adults aged 18 to 25 in technical education institutions, designed to explore real life scenarios around organizing, negotiating and sharing care responsibilities.

Beginning in May 2026, the methodologies developed through this partnership will be implemented by the Secretaría Distrital de la Mujer, reaching at least 3,000 young people across Bogotá.

The recognition ceremony also featured a fair highlighting women entrepreneurs and a showcase of SDMujer initiatives across the city to promote reflection on care work and the importance of its redistribution.

By supporting the development of these innovative tools, Equimundo continues to advance its mission of transforming harmful gender norms and promoting more caring, equitable societies.

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press@equimundo.org

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