June 11, 2026 – Every day, millions of young men turn to social media for advice on success, fitness, relationships, finances, and what it means to be a man. Research from Movember shows that more than 60 percent of young men engage with masculinity influencers online, yet there is still limited evidence about what kinds of content resonate with young men and support broader ideas of manhood.
Equimundo e Movember are launching the inaugural cohort of the Young Men and Media Collective (YMMC), a global initiative bringing together creators, organizations, and storytellers from across the world to better understand how online content shapes young men’s beliefs, experiences, and sense of belonging.
José Campi-Portaluppi, Director of Communications and Advocacy at Equimundo, said: “Each project will act as a real-world experiment, testing different messages, formats, and creative techniques with young men directly. We are excited to share the insights generated across the YMMC Learning Network, helping creators, organizations, and platforms build a stronger understanding of how to reach and engage young men more effectively online.”
The first YMMC cohort includes:
Fight for Peace (UK)
Hey Brother Co (USA)
Next Gen Men (Canada)
On The Tools (UK)
Hustle Media (Australia)
Caliber: The News Movement (UK)
Sam Browne (UK)
Sander Jennings (USA)
The Spit Game (UK)
Together, these creators and organizations will test a range of approaches across journalism, sport, gaming, poetry, construction, youth media, and digital storytelling. Their work will explore how online content can foster conversations about identity, purpose, friendship, wellbeing, care, and belonging while reflecting the diverse realities of young men’s lives.
Sarah Sternberg, Director of the Global Reimagining Masculinities Initiative at Movember, said: “Young men are navigating an online world saturated with messages about who they should be and how they should live. We believe there is an urgent opportunity to understand what kinds of stories, voices, and content can broaden those conversations and better support young men’s wellbeing.”
Building a stronger understanding of what works
Rather than assuming what resonates with young men, the Young Men and Media Collective is designed to test, learn, and share evidence across a global network of creators, researchers, platforms, and organizations.
Each project will explore different messages, formats, and creative approaches with young audiences, generating insights that can help strengthen future efforts to engage young men online and expand conversations about masculinity in meaningful ways.
The launch of the first cohort marks the beginning of a wider effort to better understand the digital environments where young men spend their time, build community, and shape their ideas about themselves and the world around them.
About the Young Men and Media Collective
The Young Men and Media Collective (YMMC) is a global initiative co-convened by Equimundo and Movember. It brings together creators, media platforms, researchers, and organizations to test, learn, and share what works in engaging young men online and expanding conversations about masculinity, wellbeing, connection, and belonging.
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