- Equimundo and Next Gen Men launch Unlock You! on Roblox, a first-of-its-kind co-op game to get boys to come out of the Boîte à hommes. This game moves boys, girls, and all children (ages 9–18) to expand their views and develop the social-emotional tools they need for a healthier life.
- The game has already reached more than 54,000 players since its soft launch, tapping into the 71 percent of U.S. tweens who play on Roblox.
- The game has been played in 54 different countries with Mexico as the second biggest market behind the U.S.
- Built on Equimundo’s “Boîte à hommes” research, Unlock You! transforms gender norms through teamwork, vulnerability, and gamified reflection.
August 4, 2025, Washington, DC – Equimundo and Next Gen Men have partnered to release Unlock You!, an innovative two-player obstacle course experience (or “obby”) now live on the Roblox gaming platform. This dynamic, co-op game takes players on an immersive journey through a series of transformative challenges rooted in Equimundo’s “Boîte à hommes” research framework.
As part of Equimundo’s broader strategy to engage boys and young men in exploring ideas around healthy masculinity, Unlock You! is a bold invitation to break free from rigid stereotypes of who boys are – and to unlock a new definition of strength, collaboration, and connection.
To complete the game, players must cooperate – whether they’re navigating a maze of outdated gender and cultural norms, balancing on narrow beams associated with fragile concepts such as self-esteem and appearance, or learning to ask for help when self-sufficiency falls short, Unlock You! puts social-emotional learning into action. The game flips stereotypes, encouraging vulnerability, communication, and teamwork in ways that feel intuitive, exciting, and fun for gamers and non-gamers alike.
À propos d'Equimundo
Equimundo works to achieve gender equality and social justice by transforming intergenerational patterns of harm and promoting patterns of care, empathy and accountability among boys and men throughout their lives. Equimundo is an applied research organization dedicated to achieving gender equality and social justice by transforming intergenerational patterns of harm and promoting care, empathy, and accountability among boys and men throughout their lives.
L’accent que nous mettons sur la recherche souligne notre conviction dans le pouvoir des approches éclairées et fondées sur des preuves pour conduire un changement sociétal positif.
About Next Gen Men
Next Gen Men is a Canadian nonprofit whose work is dedicated to changing how the world sees, acts and thinks about masculinity. Next Gen Men works to bring together perspectives from across North America, across genders, and across backgrounds to talk about why we all have a stake in the future of masculinity.
For more information or interviews with the game designers and our experts, Contact Deputy Director of Communications, Equimundo: e.drachman@equimundo.org
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